25 Years of keeping Southern California looking its Best
From a San Diego dream to a Dekra-Lite partnership — over 25 years of transforming streets, connecting communities, and keeping Southern California looking its best year-round.
How It All Started
San Diego Street Banners has its roots in a simple but bold idea. Over 25 years ago, Greg Heer founded The Décor Group with a vision to bring seasonal celebration to San Diego's streets — palm trees and sunshine included. As the team grew, so did their perspective. Street poles weren't just infrastructure; they were blank canvases for community storytelling. That realization transformed the company into San Diego Street Banner Co., a full-service pole banner operation serving municipalities, commercial districts, and community organizations across the region.
In 2017, Greg passed the business to his daughter Stephanie and her husband Russell, who brought fresh energy while staying rooted in the company's family-first values. Under their leadership, SDSB's reach — and its reputation — grew throughout Southern California.
Joining the Dekra-Lite Family
In 2024, San Diego Street Banner Co. joined forces with Dekra-Lite — a nearly 40-year-old, employee-owned Southern California company that built its name on holiday décor and seasonal pole displays. The fit was natural. Both companies shared a belief that great communities deserve great streets, and that banners are more than signage — they're a way to celebrate, honor, and connect.
Together, they shared deep local roots, in-house manufacturing, and the operational scale to serve clients from San Diego to Orange County and beyond. The SD Street Banners team continues to operate on the ground in San Diego, bringing their permit expertise, city relationships, and local know-how to every project.
What We Offer Today
The partnership means clients get the best of both worlds: the community-level expertise of San Diego Street Banner and the manufacturing and creative infrastructure of Dekra-Lite's Santa Ana headquarters — where every banner is printed, cut, sewn, and packaged by hand.
Whether you need seasonal banners to mark the holidays, patriotic displays to honor local heroes, or year-round pole programs that keep your streetscape vibrant no matter the month, we have you covered. From a single permit to a full installation program, we handle every step.
